รายละเอียดแต่ละวิชา
Communication
for Managers
This is a
practice-oriented course which introduces some basic concepts, frameworks and
methodology useful to help student think strategically about communication
goals and the students' communication skills as managers in a business setting
in
Data,
Models and Decision-making
The aim of this course is
to introduce students to have the basic tools in using data to make informed
management decisions. It focuses on various ways of modeling, or thinking
structurally about, decision problems in order to enhance decision-making
skills. It also focuses on evaluating uncertainty explicitly, understanding the
dynamic nature of decision-making, using historical data and limited information
effectively, simulating complex systems, and allocating scare resources.
Financial Accounting
The goal in this course is
to help students to gain a thorough understanding of (1) the theoretical
foundations underlying financial reporting, revenue recognition, and the
matching of expenses; (2) financial statement presentation; and (3) accounting
for assets and liabilities. The viewpoint is that of the user of financial
statements. Students should develop technical, analytical, and interpretive
skills related to economic transactions and accrual-based financial statements.
Managerial
Economics
The objective of this
course is to give students the working knowledge of applying micro-economics
theories to managerial decision-making. The study will focus on the profit-maximizing
behavior of individual firms under various market structures. Through case
studies, students will examine determinants of market demand and supply, market
structures, strategic interaction of firms, cost functions, pricing methods,
equilibrium conditions, and the implications of government regulatory policies.
Organizational
Processes
This course is to enhance
students' ability to take effective action in complex organizational settings.
This ability will be fostered by building students' personal skills in teamwork
and by providing students' with the analytic tools needed to analyze, manage,
and lead the organizations of the future.
Human
Resource Management
This course is about both
the design and execution of human resource management strategies. It has two
central themes: (1) How to think systematically and strategically about aspects
of managing the organization's human assets, and (2) What really needs to be
done to implement these policies and to achieve competitive advantage.
Marketing
Management
This course is to help
students obtain basic principles and skills of marketing management, understand
the entire process and primary aspects of marketing decision-making, and
practice the marketing management skills through case analysis and course
project.
Operation
Management
This course will introduce
concepts and techniques for design, planning, control, improvement of
manufacturing and service operation. It covers the topics of Management of
Service Operations, Product and Process Matching, Process Flow Analysis,
Inventory Management, Cellular Manufacturing, Bottleneck Management, Supply
Chain Management, Quality Management, TQM and Re-engineering.
Strategic
Management
This course provides some
basic concepts, theoretical framework and analysis tools for formulating and
implementing strategy at both business unit level and corporate level, and
introduces the characteristics of strategy management in the internet age.
Corporate
Finance
The course aims to develop
students' ability to use the framework provided by finance to solve business
problems. To accomplish this, students have to understand the concepts and
tools in financial decision, how these concepts & tools are related, and
how to apply them.
Management
Information System
The purpose of this course
are to (1) provide information technology background required for a manager in
the information age; (2) introduce different information systems used in
business and how these systems works; (3) investigate how information systems
change the traditional organizations; and (4) manage IS/IT strategy as a
strategy asset in the modern firms to improve the competitive advantage of a
firm.
This course covers
Business
Law
This course is designed to
illustrate legal and regulatory environment of business operation. We will
discuss some interesting issues in the following areas:
· Law and Management: Why is law
important for management?
· Business Organization: How to
establish a business?
· Governance Structure: How to
manage your business?
· Contract: How to deal with other
traders in the market?
· Intellectual Property: With what
to do your business in this intellectual era?
· Consumer Protection: How to deal
with your consumers?
· Employment: How to deal with
your employer or employee?
Managerial
Accounting
This course introduces
participants to the use of accounting information by managers for (i) decision making and, (ii) performance evaluation and
control. Topics covered will enable students to analyze and interpret both
historical and estimated data used by managers to conduct daily operations,
plan future operations and develop overall business strategies. The course
should be useful for those who intend to work as management consultant and in
general, for those who will become managers.
Applied
Macro and International Economics
This course will cover
basic macroeconomics problems such as GNP, inflation, interest rates, exchange
rates and unemployment, including international issues. By taking this course,
students are expected to develop the related theory and associated skills to
analyze the macro-and international environment in which firms operate.
Entrepreneurial
Resources Planning
This course will cover
Enterprise Resource Planning (ERP) systems. Topics include rationale for
acquiring and implementing ERP, selection of ERP software, integration of
processes and transactions in ERP, and the challenges associated with successful
implementation of global ERP applications.
Management
of Financial Institutions
Management of Financial
Institutions is intended not only for those interested in careers managing
financial institutions, but also those who wish to extend their institutional,
industry specific knowledge. It will cover commercial banks, investment banks,
insurance companies, mutual funds, pension funds and hedge funds.
Power,
Negotiation and Decision-Making
Negotiation is a common,
everyday activity but also is a complex activity that requires time and
efforts. It is a dynamic process involving two or more people who are
interdependent in the realization of their objectives. People use negotiations
to make decisions and to resolve conflicts, if there is no other clear and well
established procedure. The complexity, efforts, argumentation, and conflict
that often characterize negotiations may make people uncomfortable and even
fearful or resorting to this form of decision making. However, it is impossible
not to negotiate. Hence, one needs to learn how to manage conflict and how to
negotiate effectively.
Investment
This is an elective course
for Lingnan MBA program. The course examines
financial theory and empirical evidence that is useful when making investment
decisions. The topics covered include: portfolio theory, equilibrium models of
security prices (including the capital asset pricing model and the arbitrage
pricing theory), the empirical behavior of security prices, market efficiency, performance evaluation. We will pay more attention to the
International
Business Management
This course focuses on the
working knowledge of managing transnational business activities effectively. It
will introduce the basic theories and “rules of the game” in the field of international
business by emphasizing the management issues inherent in cross-border
operations. Through case studies, students will be exposed to a wide variety of
practical issues including transfer pricing, global supply chain management,
foreign direct investment, international acquisitions and mergers, managing
foreign exchange risks, as well as coping with import/export processes and
trade payment mechanics.